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It Really Is All About the Hype

Michael Schein - the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers - discusses how important hype is in reaching your target market and getting out the word to your audience.